PROJECTS

silfen

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brand collaboration

PROJECT OVERVIEW

For this assignment we worked with a real brand called Silfen Studio. The client wanted to improve their online sales through improving their website as they didn’t see enough conversion. Additionially, they wanted a solution for implementing their new sub-brand called Silfen Play.

EXECUTION

The process started with conducting survey and interviews regarding Silfen’s website and online shopping in general. This has allowed us to understand potential problems with the design and the shopping flow. Later, we created a prototype in XD basing on the current design trends and users’ preferences. This was tested with Think Aloud Test. To implement Silfen Play, we added a ‘switch’ to enable users to go to a different brand. TBC

SKILLS GAINED

The final result consists of multiple test of our XD prototype that was constantly improved, extensive database and thorough research. We implemented JavaScript fetch and template + Insomnia for the databases using restdb.io, HTML and CSS to style. This has taught me great communication between members, more advanced coding practices as well as more broad UX research. We used personas, card sorting, Think Aloud Test to maximise the UX research part.